More and more, social media is becoming an important part of the retailer’s way of getting the word out about their special offers and hardware/DIY stores are certainly no exception. In the hardware/DIY sector, communication and instruction is very important. Are you using Facebook to give your customers DIY suggestions? What about how-to videos on YouTube? All these types of communications reinforce your authority and help your customers and potential customers to see you as their local expert on how to take on their DIY project and what products they’ll need!
In addition to being helpful and informative about the what and how of DIY or building projects, you need to let the public know that you have great prices and special offers. Your customers will appreciate seeing opportunities for good buys on their Facebook timeline. Bring the customer from their laptop or phone into your store with the new PromoPOS Facebook templates. Our templates will enable you to quickly and easily create high-quality graphics for your cover photo or for a Facebook post customised with your product images and offer details.
Think about what else you can do to reach out through all the available channels to get your message out, and let us know if there’s anything else we can do to help. We’re always looking for new approaches to in-store marketing (and now social marketing). Any thoughts, feedback or requests? Email us at email@example.com or phone us on (01) 653 5008.